The hottest new trend of eyewear case packaging de

2022-07-25
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New trends in the packaging design of spectacle cases in 2017 release date: Source: Sohu editor in charge: Yu Jia browsing times: 4536 copyright and disclaimer core tips: simple creativity and design provide additional value for secondary utilization of packaging. The concept of green ecology and the penetration of Philanthropic and humanistic feelings have played a very positive role in promoting the establishment of brand image. When the price of spectacle case products is equal to the product quality, green environmental protection and reusability will become the decisive factors affecting consumers' purchase desire. Therefore, a brand should not underestimate the impact of this factor on its brand competitiveness and marketing strategy

[China Packaging News] beautiful things can always attract more and more attention. Whether it is men and women with excellent appearance or for commodities, a distinctive packaging design can not only play a good role in publicity, but also strip out of similar products. Below we will design the glasses case packaging design

I New development trend of eyewear case packaging design in 2017

1 The innovation and rise of digital packaging and printing in the packaging design of spectacle cases

2 The simple creativity and design of the packaging design of spectacle case provides the additional value of secondary utilization for the packaging. The concept of green ecology and the penetration of charitable and humanistic feelings have played a very positive role in promoting the establishment of the brand image. When the price of spectacle case products is equal to the product quality, green environmental protection and reusability will become the decisive factors affecting consumers' purchase desire. Therefore, a brand should not underestimate the impact of this factor on its brand competitiveness and marketing strategy

3. "Less is more" in the packaging design of spectacle cases - transparent and simplified packaging

with the improvement of consumers' own consumption and health awareness, the materialization and transparency of commodity information has become the focus of consumers' attention when purchasing commodities. However, the commodity packaging and label design with complicated and fancy design and disordered information labeling have greatly reduced the consumer experience. According to Mintel's survey, 58% of British consumers will check the raw materials and composition information when purchasing goods, and 76% of consumers will pay attention to the addition of artificial preservatives. Labeling too much useless or false information will interfere with consumers' judgment and affect their purchase desire. Therefore, transparent packaging that allows consumers to clearly see the product status and clean and concise key information. Clear and organized labels can win the favor and trust of consumers

4. The combination of packaging design and mobile devices in the packaging design of spectacle case

in recent years, with the rapid development of mobile terminal technology, the packaging industry has also followed the development of science and technology, and unprecedented changes have taken place. With the intervention of modern technologies such as digital mobile, product packaging design has become more convenient and efficient in terms of information transmission and brand publicity, relying on people's daily hands-on, and has greatly enhanced the intimate interaction between brands and consumers

5. Flexible packaging with high plasticity and changeability in the packaging design of spectacle cases

according to the survey conducted by Mintel in 2015, 32% of consumers regard flexible packaging with plasticity and changeability as a modern and fashionable packaging symbol. However, how to solve the problems of many experiments and of the brand in the "era of flexible packaging" is often the image differentiation caused by improper operation of the staff, and the identification of various physical and mechanical properties of plastic film, rubber, wire and cable and other materials for material development is the key problem to be solved by the brands and packaging industry

II Precautions for packaging design of spectacle case

1 Creative packaging is more eye-catching

when consumers buy glasses in optical stores, the packaging appearance of all brand glasses boxes is very similar, and the financing gap is large, which is difficult to distinguish. The trend of the times, manufacturers must break through the tradition and develop creative packaging shapes

2. Packaging design should be careful with the use of color

packaging appearance has the effect of improving brand awareness and strengthening brand image, and color is one of them. However, the colors favored by the markets of various countries are also different. In Japan and South Korea, purple is a noble color, but in the U.S. market, it is a symbol of cheap brands

3. Replacing the booming new packaging is an effective means of promotion packs@work Research shows that the new packaging is more eye-catching than the existing packaging on the shelf. The shape, color and graphic design of the new packaging can fully display the core value and positioning of the brand, and can interact with advertising to enhance the brand equity. The new packaging has the effect of attracting consumers to change brands, improving brand loyalty of users, and strengthening brand sales performance

4. To attract consumers, only the packaging can achieve the goal that the packaging design of spectacle cases can comprehensively utilize elements such as color, shape and materials, and at the same time display the connotation and information of products, brands and other enterprises, highlight the common interests of products and consumers, form a more intuitive impact on consumers, and then affect consumers' impression of products and enterprises, so that products can be prominently placed on the shelves, Effectively accomplish the purpose of attracting consumers

5. Packaging design should not make consumers have the impulse to "buy Pearls and return pearls"

although "buy Pearls and return pearls" has successfully attracted consumers, it has left the product behind after buying packaging. The fundamental reason is that the core of packaging does not highlight the demands of pearls (products). Such product packaging is also a failure. The packaging of a product can not only require beautiful design, but also enable the product to speak by itself, and appropriately express the functions and characteristics of the product. The size of its communication power in front of consumers directly affects the performance of a product in the market

6. The packaging design of spectacle cases should bring personal satisfaction and spiritual pleasure to consumers in sense. Packaging is the external expression of a brand and the carrier for enterprises to transmit brand image to consumers. The differences in packaging and the resulting "brand characteristics" are the leading factors to attract consumers. Therefore, the packaging design should enable the brand to form a brand in the minds of consumers and fully demonstrate the connotation of brand design. If the connotation is not or is not prominent, and consumers hear and see the packaging without association, the brand will become passive water

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