The impact of China's entry into WTO on China's ex

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The impact of China's entry into the WTO on China's exhibition industry

● the exhibition industry will find business opportunities for foreign businessmen in China

● the exhibition industry is known as "urban bread", which has promoted the development and prosperity of the tertiary industry

● after China's entry into the WTO, China's exhibition market will be more open and the competition will become increasingly fierce

□ Yue Zude, consultant of China International Exhibition Company

China's accession to the WTO is just around the corner, and China's accession to the WTO, The vast majority of people believe that the advantages outweigh the disadvantages. Of course, for some industries, it is mixed

then what will be the impact of China's entry into WTO on China's exhibition industry? This is what the Chinese exhibition industry is most concerned about, and many insiders are discussing this topic

the relationship between China's exhibition industry and its accession to the WTO

1. The role of the exhibition industry determines its post WTO status

the exhibition industry plays a very important role in international exchanges. It is not only a bridge for international economic, trade, scientific, technological and cultural exchanges, but also a window for publicity, and plays an important role in the field of circulation and information. It plays a positive role in promoting foreign trade, promoting technology introduction, Promoting Sino foreign cooperation, and attracting foreign investment. It is known as the "promotion export" of the national economy. According to incomplete statistics, the annual trade turnover of Beijing China International Exhibition Center is about 25 billion yuan. In recent years, the turnover of each session of Guangzhou Trading has exceeded 10 billion US dollars. The third international week of high tech industry in Beijing signed a total of 6c919 to achieve the target of 5% to 10% lighter than the B737 and A320 equivalent models, with a turnover of US $0 billion. At the same time, holding exhibitions plays a positive role in improving the quality of the people, which is known as the inspection tour without going abroad. Therefore, the role of the exhibition industry is very important. After joining the WTO, all countries in the world will look for business opportunities and cooperation opportunities in China. Therefore, the role of the exhibition industry is more important

2. The exhibition industry is a special service industry

the exhibition industry is a system engineering and comprehensive economy. Relying on the existing large-scale coal industrial base, it is also a special service industry. It is closely related to related industries and covers a wide range, including exhibition marketing, exhibition engineering, advertising, transportation and customs declaration, business travel and catering, communication and transportation, urban construction, etc. according to industry estimates, The benefit income of the exhibition itself is "1", while the economic income of other industries is "10". Therefore, the exhibition industry is also known as the "bread of the city", which promotes the development and prosperity of the tertiary industry. Therefore, many developed countries actively develop the exhibition economy and invest huge sums of money in the construction of exhibition halls. Generally, medium-sized venues are about 200000 square meters, and large venues are more than 4-50 square meters, which solves the problem of urban employment, prospers the urban economy, and promotes the development of the service industry. Hydraulic oil with low viscosity should be used in winter. Recently, the 6th Beijing International Automobile Exhibition, which just ended, caused a sensation in the capital and was unprecedented. According to relevant estimates, the ticket revenue is about 5million yuan, and the operating income of the organizers is about 70 million yuan. The transportation and living expenses of overseas exhibitors exceed US $3million, and the expenses of transportation insurance and engineering decoration of foreign exhibitors are even more considerable. BMW booth cost 1.5 million marks (equivalent to 7.5 million yuan); All the decoration materials of the German Volkswagen booth are transported by air from Germany, and all the workers are invited from France. The cost can be imagined. The food, accommodation and transportation expenses of more than 700 domestic exhibitors and foreign visitors are also not small expenses, which are all contributions to relevant industries in Beijing

3. China's exhibition market will be more open after China's entry into the WTO

after China's formal entry into the WTO, the exhibition market will be more open, and foreign exhibition industry will enter China's exhibition market. First, participate in the competition in the exhibition market. In fact, since the reform and opening up, foreign exhibition companies have entered the Chinese exhibition market and participated in the competition. They have established joint ventures with China to build exhibition venues, establish joint ventures to set up exhibition companies and jointly hold exhibitions. Second, the foreign exhibition industry will enjoy national treatment when entering the Chinese market. Of course, there is still a "buffer period" from China's "WTO entry" to the full entry of foreign counterparts into China, and Chinese counterparts still have a process of adjustment and preparation. For example, at present, our exhibition market charges adopt a dual track system, and the prices are "different inside and outside", which seriously violates the general international practice. The examination and approval system for the establishment of exhibition plans is no longer suitable for the practice of market economy. There have been customs regulations that require exhibition organizers to pay retention deposits and other local policies should be revised, which must comply with the rules of the game of the international exhibition industry. Third, China's participation in the competition in the international exhibition market is still at a disadvantage. There is a large gap between China and the world in terms of personnel quality, venue conditions, service level and so on. Therefore, we must study countermeasures for the opening of the service industry

the current situation and gap of China's exhibition industry

over the past 20 years of reform and opening up, China's economic construction has made great achievements. As an indispensable means of China's market economy, the exhibition industry has also made great progress, but China's exhibition industry is still in its infancy, there is still a big gap compared with the world's exhibition developed countries, and its participation in international competition is still at a disadvantage

1. the exhibition venues are backward in scale, small in area, and large in gap.

the governments of some developed countries have spared no expense to build large-scale modern exhibition halls. As a major exhibition country in the world, Germany is world-class in hosting international expositions. It has 21 Expo venues, with a total area of 2.3 million square meters, including 470000 square meters of Hannover Expo exhibition hall and 210000 square meters of outdoor exhibition venues, There are also 50000 parking lots. Generally, the venues of medium-sized expositions are about 200000 square meters. The Japanese government invested US $1.9 billion to build an 80000 square meter modern Tokyo International Exhibition Center in Tokyo, which has become the symbol of the city of Tokyo. China's exhibition venues are small and scattered. There are about 140 exhibition venues across the country. For example, Beijing has six exhibition halls for exhibition, with a total of 112000 square meters. China International Exhibition Center is the largest, with only 60000 square meters, covering less than 150000 square meters, and there are not enough parking lots. The four exhibition halls in Shanghai cover a total area of 75000 square meters, of which Shanghai Everbright Convention and Exhibition Center is the largest, with only 35000 square meters

2. the exhibition venues are backward in terms of conditions and service supporting facilities.

the conditions of China's exhibition venues are backward, and the equipment is simple. For example, China International Exhibition Center is a national venue, with backward overall planning, lack of foresight, and traffic congestion. Especially on the opening day, the vehicles inside and outside the exhibition hall are blocked, so that we can basically affect national leaders and foreign guests to participate in the opening activities. The expansion of the exhibition hall is lack of funds, the level of building the exhibition hall with self raised funds is not high, and the supporting service facilities are backward. The management level of exhibition venues is not high. For example, the toilets of China Pavilion are generally poor, and the exhibition venue is full of garbage. It is in sharp contrast to the clean inside and outside of foreign exhibition venues

foreign exhibition venues have a beautiful environment and convenient transportation. During the Hannover Expo, trains can go directly to the venue, and helicopters provide transportation services from the airport to the venue, which takes only 8 minutes. From the city center to the Expo site, it takes only 5 minutes by subway, and the driving spectators drive directly to the parking lot with 50000 locations through the electronic guidance system. The Expo Center provides a full range of services, including banks, post offices, customs, aviation, translation, daily necessities, stores, restaurants, and the whole service system becomes a city in a city. Frankfurt Expo has 10 pavilions, with an indoor area of 290000 square meters and an outdoor area of 76000 square meters. There are free shuttle buses between the pavilions, with cars instead of transportation. Entering the venue, there are escalators on the upper and lower floors, and rolling ladders on the floors to convey the audience. Merchants and spectators save both labor and time. Munich Expo has advanced facilities, with a total of 10 exhibition halls, which have the following characteristics: ① there are no columns in the exhibition hall. ② The whole venue can be used separately. ③ The use value of all exhibition areas is equal. People can find the booth they want to see in the whole hall. ⑤ Equipped with excellent spectator guidance system. ⑥ Sufficient exhibition transfer and turnover area shall be reserved. ⑦ Subway and expressway are connected at the East and West entrances of the site. There are 13000 parking spaces in total. ⑧ The venue has a green space for exhibitors and visitors. All expos in Germany are equipped with conference centers with advanced and complete service facilities

another example is the Tokyo International Exhibition Center, a modern convention and exhibition center with an investment of 1.9 billion US dollars in Tokyo. The transportation is convenient, and there are two subways leading directly to the Convention and Exhibition Center. There is a special motorboat line directly to the Convention and Exhibition Center. It takes about 15 minutes from Haneda airport to the Convention and Exhibition Center. In addition to the special bus line, there is also the capital Expressway to the exhibition hall. The Tokyo International Exhibition Center covers an area of 80000 square meters, with a total of 10 pavilions, forming a large-span, large space and large-area exhibition environment. In addition, there are a wide variety of restaurants and cafeterias, which make guests happy and comfortable here, and fully reflect the people-oriented spirit. The conference center is a conference building built in an inverted triangle structure 58 meters above the ground, which has become a symbol of Tokyo's urban architecture. It can accommodate 1000 people inside. There are also 10 small and medium-sized conference rooms around the main venue. With the latest management system equipment, it can be rated as world-class

there is a big gap between our exhibition venues in terms of hardware and software. Of course, at present, some coastal cities are preparing to build new exhibition centers, investing huge sums of money, and inviting foreign architectural designers to bid for the scheme. In a few years, the appearance of China's exhibition halls will change

3. China's exhibition industry has developed rapidly since the reform and opening up. According to relevant statistics, the total number of exhibitions held nationwide in 1997 was 1063, 1262 in 1998 and 1326 in 1999, of which international exhibitions accounted for 48% and domestic exhibitions for about 52%. Take China International Exhibition Center as an example: in 1986, the total exhibition area of the exhibition center was about 200000 square meters, and in 1998, it exceeded 700000 square meters, with an average annual increase rate of 11%. Among them, the pure international exhibition area in 1998 increased by 30% compared with that in 1988; On the other hand, the development of domestic participation in international exhibitions is also very fast, and the proportion of domestic participation area has expanded. From 1988 to 1998, the 10-year growth rate was 9%, with an average growth rate of 25%. Now, the domestic participation area of some international exhibitions has reached about 50%. The level of exhibits has improved, and the special decoration of the booth has also made a lot of progress, which is in line with international standards. At the same time, the exhibitions have become regular and branded. In 1998, there were 176 regular exhibitions nationwide, including 57 in the National Exhibition Center. Exhibition branding is also gradually taking shape, such as Beijing machine tool exhibition, textile machinery exhibition, metallurgical casting exhibition and printing exhibition, which have ranked among the top four international peer exhibitions, and international automobile exhibition, clothing exhibition and computer exhibition have also formed a certain scale and level. However, we should also see that there are many problems in the current level of China's exhibition industry, and the overall level is not high. Compared with foreign exhibition developed countries, there is no small gap in the area and scale of international exhibitions held by China, the number of exhibitors and the level of holding exhibitions. For example, Hannover Expo in Germany has an annual turnover of 400million marks, holds 50 exhibitions every year, with 24800 exhibitors, 16800 domestic and 8000 foreign, with 2.5 million visitors and 260000 foreign visitors. The quality level of visitors is very high, most of whom are professional visitors and traders. The Tokyo International Exhibition Center holds 110 activities every year, attracting visitors

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